Our Culture

Helping our clients achieve the future they envision

Since 1872, we've offered our clients products and services to help them accomplish their financial goals.

BB&T and SunTrust have merged to become Truist. Both institutions will continue to offer independent product lines for a period of time.  View Truist Media Relations

Our Vision, Mission, and Purpose

BB&T's values form the foundation of the way we do business. Our vision, our mission, and our statement of purpose help to articulate how those values guide our relationships with our clients.

Our Vision

  • To Create the Best Financial Institution Possible
  • Be The Best of The Best

 Our Mission

To make the world a better place to live by:

  • Helping our Clients achieve economic success and financial security;
  • Creating a place where our Employees can learn, grow and be fulfilled in their work;
  • Making the Communities in which we work better places to be;
    Thereby: Optimizing the long-term return to our Shareholders, while providing a safe and sound investment.

 Our Purpose

Our ultimate purpose is to create superior long-term economic rewards for our shareholders.

This purpose is defined by the free market and is as it should be. Our shareholders provide the capital that is necessary to make our business possible. They take the risk if the business is unsuccessful. They have the right to receive economic rewards for the risk which they have undertaken.

However, our purpose, to create superior long-term economic rewards for our shareholders, can only be accomplished by providing excellent service to our clients, as our Clients are our source of revenues.

To have excellent client relations, we must have outstanding Employees to serve our clients. To attract and retain outstanding employees, we must reward them financially and create an environment where they can learn and grow.

Our economic results are significantly impacted by the success of our Communities. The community's "quality of life" impacts its ability to attract industry for growth.

Therefore, we manage our business in a long-term context, as an integrated whole, with the ultimate objective of rewarding the Shareholders for their investment, while realizing that the cause of this result is quality client service. Excellent service will be delivered by motivated employees working as an integrated team. These results will be impacted by our capacity to contribute to the growth and well-being of the communities we serve.

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