Social Responsibility

The most fulfilling work we do.

We’re committed to making the world a better place for our associates, clients and communities.

Our 2018 Corporate Social Responsibility report provides a glimpse into the very heart of BB&T. It’s rewarding to see all we accomplished last year, but there’s always more to be done. We’re committed to combining our individual efforts to make the world a better place. But it begins with one – one day at a time, one person at a time, one interaction at a time.

Our Clients

BB&T’s focus on becoming a digital financial institution became clear in 2018. In keeping with our commitment to our clients’ overall well-being, we knew it was time to intensify our efforts to improve their digital well-being, too.

Our Associates

We care about our associates’ personal and career fulfillment, and we want them to have happy lives – lives which will make our clients and communities better now and in the future. The engagement level of our approximately 37,000 associates is 79%, compared to the national average of 64%.

Our Culture

BB&T’s unique culture helps us achieve our mission by leveraging our most important asset: our people. In 2018, we formed the Associate Engagement Council to reinforce our culture throughout the BB&T footprint and focus on empowering our associates and elevating their abilities to learn, grow and be fulfilled.

Our Communities

We believe in engaging our communities through lending and banking services, financial support, associate volunteer work and leadership roles. This includes supporting charitable organizations, providing financial education, financial literacy and leadership development.

The BB&T Lighthouse Project

In our 10th year of the Lighthouse Project, we completed almost 1,200 community service projects. We provided more than 84,000 volunteer hours and helped positively change the lives of more than 1.5 million people.

Corporate Sustainability

In 2018, BB&T continued to meaningfully reduce overall real estate space despite overall growth in the size of our company. For the first time, we set specific five-year targets to reduce our electricity consumption by 25% and trim water use by 10%.


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