Marketing Implementation Specialist Micah Green-Holloway is a firm believer in ‘All we see is you.’ And as a member of the Marketing and Digital Sales team at BB&T, it’s his job to make sure that message comes through loud and clear for our clients and in our communities.
If you’ve ever picked up a brochure about savings accounts, CDs and IRAs or spotted a sign about BB&T’s home equity lines of credit in your local branch, you may have seen some of Micah Green-Holloway’s work. The marketing implementation specialist supports various teams within BB&T to spread the word about a wide array of financial solutions, as well as BB&T’s commitment to our clients.
“‘All We See Is You’ is in our day-to-day – it speaks to our focus on client satisfaction and happiness. The decisions we make and the materials we create revolve around delivering that perfect client experience,” Green-Holloway said. “I’ve worked on more than 250 pieces of marketing material and signage, a lot of which are in our branches and give our associates the proper tools to serve our clients with excellence.”
Green-Holloway has been with BB&T for a year and a half. He began his career through BB&T’s new Early Career Program, a career entry program for recent college hires that includes training to promote professional and personal growth. He’s come to think of BB&T as more than just a workplace. It’s a family.
“I love the culture here. I’ve never worked with such nice people, and there are endless opportunities to grow,” Green-Holloway said. “It feels like a family here, and I love how we make every decision based upon our mission, vision and values.”
It’s BB&T’s mission – to make the world a better place to live – that really resonates with Green-Holloway. Outside of BB&T, he’s very involved in his local community, empowering and leading many – from young students to young professionals.
“Some of my outside hobbies include being a community group leader at Two Cities Church in Winston-Salem, North Carolina, where I lead 15 young professionals from all over the city. I've also mentored high schoolers in Forsyth County through Young Life,” Green-Holloway said. “I have a strong interest in community service and a heart for the betterment of Winston-Salem, whether it’s serving at the local homeless shelter, The Salvation Army or Rescue Mission. I also have a passion for kids in inner-city schools – I spoke to a group of students at Mineral Springs Elementary about success and the importance of staying in school.”
Because of BB&T’s mission, Green-Holloway has even more opportunities to help others.
“In addition to the annual BB&T Lighthouse Project, BB&T gives us an additional eight hours of volunteer time we can use at any point in the year to serve the community in whichever way we choose,” Green-Holloway said. “This shows BB&T’s passion for community service and proves our tagline extends beyond our products and services – it applies to our communities, as well. And I love it!”